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Event Details

Why is the European Union producing a new trade strategy? How will the trade policy contribute to improved EU-China relations? In what way(s) is this an open, sustainable and assertive trade strategy? What would this mean for companies seeking to enter the Chinese and Hong Kong market?

The EU has recently announced the implementation of a new trade strategy aiming to address the challenges we currently face: the economic recovery, climate change and environmental degradation, growing international tensions, greater recourse to unilateralism, and its consequences for multilateral institutions. The new trade policy intends to increase economic relations with Africa, Latin American and Asia-Pacific, acknowledging that 85% of global growth over the next decade, will occur outside of Europe.

In this evening session, we will begin with the Head of Trade of the European Union Office to Hong Kong and Macao, Walter Van Hattum, setting the scene and outlining the basics of the new EU trade policy. The presentation will be followed by a Q&A session joined by Ben Wootliff, Partner at Control Risks, who will ground the discussion in Asia, focusing on potential political engagements relevant to businesses.

The Q&A will be moderated by Frederik Gollob, Chairman of EuroCham Hong Kong.

We strongly welcome and appreciate questions on the subject from the attendees prior to the event's date – to be sent via email to Steffen at on or before April 8th. If suitable questions, these will be raised by the Moderator and answered by the Speakers in the Q&A.

The discussion will be followed by an in-person (!) networking session with complimentary wine.

This is a members-only event – and NorCham have 5 seats reserved for our members. First come first served.

Apr 13, 2021

6 PM - 7:30 PM (GMT+8)

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8F, Hollywood Centre
Hollywood Road 233
Sheung Wan, Hong Kong Island, Hong Kong SAR (China)

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  • 6 PM - 7 PMPresentation and Q&A
    7 PM - 7:30 PMNetworking


  • Frederik Gollub (Chairman at EuroCham HK, Vice-President at Zhongsheng Group)

    Frederik Gollub

    Chairman at EuroCham HK, Vice-President at Zhongsheng Group

  • Walter Van Hattum (Head of Trade at The European Union Office to Hong Kong and Macao)

    Walter Van Hattum

    Head of Trade at The European Union Office to Hong Kong and Macao

  • Ben Wootliff (Partner at Control Risk Asia)

    Ben Wootliff

    Partner at Control Risk Asia


Member Price HKD 180